E-LEARNING & WEBINARS

Written in 2011, Hellen decided to update her acclaimed Ultimate Management Series by bringing them to life in a webinar format. Each chapter contains the latest information, all explained to accompany the original books but with the content now totally up to date to accompany each of the original titles. Building on the success of the Ultimate Salon Management series, she brings the books to life, guiding salon owners and managers through practical, detailed information and guidance. This next evolution of her education makes it even easier to understand, implement and benefit from, sharing her trademark strategies that have shaped so many successful salons.

Hellen Says: “My Ultimate Salon Management series of books are still available and remain still as relevant today for salon owners as they ever were. But revamping them and bringing them to life helps highlight exactly what’s changed. I constantly get asked to deliver live education, but not everybody can take time out to attend courses so these three workshops – Getting Established, Managing Finance and Team Performance - enable salon owners to work at their own pace. Each package contains the original e-book for reference, too. I understand just what it means to be a salon owner in 2026, and a reference tool from somebody who is navigating those same challenges is invaluable.”

THE HW BluePRINT

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  • • 14/02/2021

    Clients: Optimising customer spend

    Customer retention has never been so important - or challenging. Hellen examines the strategic marketing required to optimise your salon’s share of client spend as well as establishing the blueprint of the ultimate client UXP (user experience) to ensure repeat business.

  • • 07/02/2021

    Team: Maximising team performance

    Consistently tracking team KPI's (Key Performance Indicators) is vital in helping staff to take ownership of their salon performance. Hellen looks at setting team targets, effective service pricing and marketing specialisation and expertise to optimise sales.

  • • 17/01/2021

    Costs: Controlling your expenditure

    Correctly tracking and analysing your fixed and variable costs is a critical exercise to make in-roads into potential savings. Hellen looks at industry benchmarks, interpreting the P&L accurately and ‘cutting the business cloth’ (upscaling and downsizing to keep costs in-line).

  • • 10/01/2021

    Income: Analysing your turnover

    Assessing and monitoring the revenue streams that generate your income is key to developing your brand strengths. Hellen looks at how to track trends and interpret the business KPI’s, as well as examining in detail how to analyse your turnover.

  • How Salons can learn from Gareth Southgate's Leadership
    • 01/08/2021

    How Salons can learn from Gareth Southgate's Leadership

    A long-standing salon insurance customer of Salon Gold, Hellen Ward expresses how we should take inspiration from the leadership of Gareth Southgate in Engla...