As co-founder of the largest and highest grossing independent salon in the UK, Hellen is widely acknowledged as one of the industry’s foremost and formidable business gurus, with trade magazine Hairdressers Journal dubbing her the ‘salon business powerhouse’ and leading beauty industry bible Professional Beauty naming her 'the beauty industry titan'.


The leading business trend commentator, educator and lecturer in her sector, she has undoubtedly become the go-to business expert in the industry, regularly commenting on industry issues for BBC Breakfast, BBC News and  ITV's Good Morning Britain.  Hellen has been writing her must-read column for Professional Beauty Magazine for over 10 years, and as well as providing HJI with business soundbites, she works with exclusive salon brands and manufacturers; conducting seminars, hosting workshops and events and chairing forums and panels as well as guest speaking both in the UK and internationally. Hellen also famously teaches her best-selling, best-practice courses to other salon and spa owners in her award-winning salon under the Richard Ward Academy as well as at L’Oréal’s Academies throughout the UK and Ireland.


Using her extensive 30 years of industry management experience at every level, and having developed her own company’s brands globally, Hellen is renowned for conducting private consultancy in the hair and beauty industry for prominent salon and spa owners, manufacturers and suppliers. She also advises a diverse array of fledgling brands, training, tech companies and start-up’s looking to provide ancillary services to the sector as well as investors and VC’s looking to break into the market.