ULTIMATE SALON MANAGEMENT
Hellen’s renowned series of text books; written by a salon owner, for salon owners.
The comprehensive solution to running a successful salon or spa.
Hellen is arguably the most recognised and comprehensively qualified business expert in the hair and beauty industry, with her wisdom, trouble-shooting, commercial and financial advice is often quoted and featured in the national and trade media. In partnership with City & Guilds, the UK’s leading awarding body for hairdressing and beauty therapy, she developed her Ultimate Salon Management series of books for hair and beauty salon and spa managers, tailored to support the L4 Diploma in Salon Management and Advanced Techniques in the Hair & Beauty Industry, a qualification programme equivalent to a foundation degree.
The Ultimate Salon Management book series is made up of three text books (Getting Established, Managing Finances and Team Performance) which support the level 4 qualification and provide the comprehensive solution to running a successful salon or spa. The series has become the definitive guide to best practice in the industry and is essential reading for salon owners and managers; benefiting both new and existing professionals either already managing a salon, or aspiring to do so in a burgeoning sector.
Each of the 3 text books are key for those embarking on managing their first salon, or even more experienced managers looking to improve their skills and instigate Hellen’s long-established, results-driven systems. Whether just starting out, looking to improve profitability or planning to expand, the series helps readers to improve their grasp of the financial aspects of running a salon and give a real understanding of the systems and procedures needed to maximise salon performance. Whatever stage of their career they are at, Hellen’s books help readers to review and refresh their current working practices and ensure they can keep up with an ever-growing and evolving industry.
TEXT BOOKS
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Getting Established
Getting Established covers the legalities of setting up a salon and the red tape involved, and focuses on creating business plans and developing a USP in the marketplace, as well as generating a clear brand ethos and vision, looking at IP, PR and marketing.
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Managing Finances
Managing Finances looks at getting to grips with the numbers; focusing on profitability, increasing turnover and controlling costs, to give a real understanding of a salon’s key benchmarks and delivering a clear financial blue-print to implement and track against.
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Team Performance
Team Performance addresses all aspects of HR and focuses on creating, managing, growing and developing a team, structuring the salon’s staffing and the systems and procedures needed to monitor and optimise individual financial performance.
“I’m really proud to have linked with City & Guilds to create this book series. The Ultimate Salon Management books have given me a chance to share my 25 years of business experience from my earlier days of managing a national salon chain of hair and beauty salons to my journey of buying a bankrupt salon to creating a multi-million pound salon turnover. These books utilise my unique tried and tested systems which I am sure will become invaluable to those readers looking to expand their business know-how, delivered in my trademark ‘no nonsense’, straight talking style.”
— Hellen Ward
“The ultimate Salon Management series is a clear and concise guide which provides invaluable advice and guidance for future salon owners, and provides for current salon owners an opportunity to take a ‘fresh eyes’ look at their own businesses. Hellen brings an inspirational view to the complex yet creative aspects of salon management. Hellen has managed to create the series of books which, in a clear and logical way, support the salon management in whichever sphere they are involved with.”
— Diane Mitchell (Hairdressing) and Anita Crosland (Beauty Therapy)
Portfolio Managers for the City and Guilds qualification suite.