Sometimes you need to run specific questions about your business by someone who can give you the answers - pronto. In this confidential session, you have 60 minutes on zoom with Hellen to discuss and debate issues any concerns you have in the strictest confidence. You get to choose how best to pick her brains – whether it’s related to HR, finances, profitability or just industry specific benchmarks, Hellen can give you instant advice and immediate support. Her unique experience and tried and tested business acumen is there for you to use, however you need it.

Better still, the fee includes a £100 donation to the Hair and Beauty Charity (of which Hellen is Vice President, Director and Trustee). From leases to marketing, pricing to procedures, Hellen can help and be the sounding board you need, even if all you need is a bit of mentoring and encouragement. Spaces are limited. Book now.

Package price: £195 for one hour (includes a £100 donation to the Hair & Beauty Charity)

Advice from your accountant is one thing; specific help and guidance from a real industry specialist who is, like you, facing the sector challenges and working at grass roots level, is quite another. Used to helping salons of all sizes and scale, Hellen can take you under her wing in this 3 month programme and help you initiate a plan of action.

Hellen will confidentially examine the areas of your business you want to focus on in detail, swiftly evaluating and assessing exactly what next steps you need to take towards your aims. Whether you want to achieve financial stability, increased turnover and greater profitability or just have her help in formulating a strategy unique to you to support you in achieving your long term goals, Hellen’s methods will yield the results you need.

​Fee includes:

• 12 hours total one-on-one coaching (either face to face or remotely)

• Hellen’s USM Textbook Series

• Complimentary HW Ltd resources as required (spreadsheet templates, etc.)

Package price:

£1200 discounted upfront payment or

pay in 3 monthly instalments of £495

Hellen’s quoted fees include an NDA (Non-Disclosure Agreement) to ensure any work she carries out remains strictly private and confidential.

Hellen takes a phased approach in this 6 month coaching programme, working with you to assess key areas: the team, the brand and the financials.

Together, you’ll get to grips with the financial performance, setting goals and objectives, Tailor made for you, she will focus on the key issues you identify together to create lasting change and long term wins.

Hellen can focus on:

• Team performance (evaluation strategies: KPI’s, appraisal systems, recruitment, retention, employee handbooks, etc)

• Brand positioning (pricing, branding, marketing, etc)

• Management accounting (tracking turnover, monitoring fiscal performance)

• Profit & loss (cost benchmarks, assessing overheads and profitability)

​Fee includes:

• 26 hours total one-on-one coaching (either face to face or remotely)

• Complimentary attendance to one of Hellen’s live education courses

• Hellen’s USM Textbook Series

• Complimentary HW Ltd resources as required (spreadsheet templates, etc.)

Package price:

£2500 discounted upfront payment or

pay in 6 monthly instalments of £495

Hellen’s quoted fees include an NDA (Non-Disclosure Agreement) to ensure any work she carries out remains strictly private and confidential.

Every business benefits from a ‘fresh eyes’ perspective, as well as some no-holds-barred external scrutiny! Hellen uses her vast expertise in carrying out this ultimate in-depth assessment of your business at every level; looking at your branding, turnover and revenue streams, expenditure and profitability and conducting a detailed SWOT analysis to create a clear and concise blue-print for your to execute in the future, helping your to market the specific strengths she identifies and create your bespoke brand vision.

Suitable for any size and scale of salon, spa, chain or group, Hellen can immediately identify areas to dramatically and quickly improve performance and devise a tailor-made programme to optimise financial success on both a short and long term basis.

During a full day initial visit and in-depth consultation working closely with the salon decision maker, and covering every aspect of the business, Hellen will formulate an agreed, detailed plan of action for the salon/business to implement over the year, tailor-made to meet individual requirements. Hellen’s fee includes a full day follow-up visit to your business to evaluate progress and ensure her results-driven action plan has delivered, identifying and advising on any other opportunities for further development.

Fee includes:

• 1 day in-depth assessment visit

• 6 point agreed Action Plan for the business to implement (including interim email communications if required)

• Two x hour long one-on-one monthly coaching sessions (either face to face or remotely)

• Hellen’s USM Textbook Series

• 1 day in-depth follow-up visit

Package price:

£3995 discounted upfront payment or

pay in 12 monthly instalments of £350

Hellen has worked with a wide variety of industry brands on specific projects, as well as globally developing her own brands in both mass/consumer and professional categories. Therefore, her unique commercial understanding and grasp of the market makes her perfectly placed to consult with a host of hair and beauty businesses, suppliers and manufacturers to confidentially assess any elements of specific product/brand performance and formulate strategies for future growth and development including:

• maximising customer reach and spread

• improving brand performance

• developing brand guidelines, ethos & DNA

• evaluating market positioning and customer perception

• identifying new opportunities

• assessing target market

• formulating growth strategies

• sharing insider industry know-how

• hosting salon owner led focus groups

• appraising business scalability

Price upon application

Hellen works closely with a number of start-up’s, training and tech companies, investors and V.C’s looking to launch products, brands or services into either the professional or consumer hair and beauty markets. Using her specific expertise she advises on branding, marketing and most importantly the quickest and most effective routes to market, strategising with companies to formulate fool-proof, optimum marketing strategies and producing game plans for mass roll-out.

Price upon application