Who Is It For?

DELEGATE PROFILE: Any salon owner, aspiring salon owner, company director, franchisee, decision-making manager, or leadership team member responsible for driving salon standards, performance and growth.

What is live education?

Hellen Ward’s Live Education programme offers fully tailored, interactive training designed specifically for your salon. Ideal for salon owners and management teams, these sessions allow you to work directly with Hellen to identify your biggest opportunities, challenges and goals and receive a bespoke training package built around the areas your team most needs to focus on.

This isn’t generic training. It is customised strategic education, created in partnership with the salon owner, and delivered live (on-site or virtually) by one of the UK’s leading salon business experts.

What Does It Cover?

Using her 35 years of experience running the UK’s largest independent salon, Hellen delivers high-impact training tailored to your business. Topics can include (but are not limited to):

• Salon economics

• Team performance and leadership

• Pricing and profitability

• Retail and service optimisation

• Branding, customer journey & client experience

• Operational standards

• Salon growth strategy

• HR, recruitment & culture building

• Financial management & KPIs

Each session is carefully crafted around your salon’s specific needs, with real examples, live coaching, and clear steps your team can implement immediately.

Why Choose Hellen’s Live Education?

Hellen’s bespoke training days give salon owners and managers a clear, actionable blueprint for driving performance, standards, and profitability with tailored advice that applies directly to your salon’s unique structure and team. Unlike generalised workshops, Live Education ensures that the strategies, tools, and methodologies shared are built around your business, making them highly practical and immediately impactful. Whether your salon is newly opened, well-established, undergoing change, or seeking renewed direction, Hellen’s training provides the clarity, structure and confidence needed to accelerate results.