British Association of Women Entrepreneurs (BAWE) Appoints Hellen Ward as Vice President

October 2018

The board and membership of the British Association of Women Entrepreneurs (BAWE) is delighted that Hellen Ward has accepted the position of Vice President.  President Louise Oliver says "Hellen, Managing Director of the UK’s leading  Royal & celebrity salon, Richard Ward Hair & Metrospa, is a true entrepreneur, having grown her businesses successfully over the years and developed products which, as well as in UK, are sold internationally. Hellen’s input as a board member of BAWE has been invaluable and now as VP she is well placed to continue encourage the growth of BAWE UK and ultimately entrepreneurship." BAWE is a member of ‘FCEM’, founded in 1945 and is the largest international women’s association in the world, now represented in 120 countries. BAWE is an invitation only networking group which meets regularly to allow their diverse membership an opportunity to network and inspire each other, including an opportunity to hear the stories of an eclectic mix of guest speakers from all sectors, from the arts (photographers, authors) to commerce and industry, the association champions those involved in their own businesses in both the public and private sectors. 

For further information on the BAWE, please visit

The NHF and the NBF Appoint Hellen Ward as First Beauty Ambassador

October 2018

Today it has been announced that Hellen Ward, Anne Veck and Christian Wiles will become new industry ambassadors for the NHF and the NBF. They will take on the high-profile role of motivating and inspiring members across the UK to build successful and profitable businesses. All three ambassadors will be making their debut at the NHF’s Business Awards on Sunday 04 November. Visit for more information.  

Hellen Ward, MD of Richard Ward Hair & Metrospa, Vice President of the British Association of Women Entrepreneurs, and a regular beauty writer will be the NBF’s first Beauty Ambassador. Hellen comments, “I have always championed the NHF 100%. There hasn’t been a voice that truly crosses over between hair and beauty, but that’s where the National Beauty Federation will help. It's brilliant news that the NBF will be providing the same valuable support for beauty salons. It’s fantastic to be part of that journey.”

Hilary Hall, NHF and NBF chief executive, said “Our ambassadors have a wealth of industry knowledge, experience and expertise that they plan to share with our Members over the coming year. 

“The aim of the ambassadors is to make a real difference to individual hair and beauty businesses by injecting fresh passion, new ideas and innovative ways of working that could potentially transform salons and barbershops. 
“We can’t wait for them to meet our Members at our Business Awards event and to see everything we have planned for the ambassadors come to fruition – it’s going to be a very exciting year!”

For further information or to set up an interview with Hellen, please contact:

Hollie Power -

Shortcuts & Hellen Ward

May 2017

Hellen Ward, co-founder and Managing Director of the award-winning Richard Ward Hair & Metrospa, is delighted to announce her exclusive partnership with global salon software company Shortcuts.
Known as the industry’s foremost business guru with 30 years’ experience at every level, Hellen has teamed up with Shortcuts to offer the ultimate blueprint for running your salon smoothly and effectively. Hellen’s Salon Management packages have been available for manual users for sometimes, but her new Bronze Package now data-syncs for existing Shortcuts users breaking down and simplifying the often confusing and time-consuming practical aspects of salon management. Hellen’s fully integrated Bronze Package contains her renowned, tried-and-tested best practice systems and strategies to help monitor, track and manage any salon business for increased profitability and sustained growth.

“As a Shortcuts user myself, our partnership is a natural synergy. By launching my own systems as an integrated version for other Shortcuts users, data is pulled through directly from Shortcuts to save precious time in management accounting. Time and again salon owners tell me that they don’t have the basic systems in place to track, monitor and effectively run their businesses. Many rely on an accountant and therefore never really get to grips with the finances, which is why I developed my packages – sharing the spread-sheets and systems I’ve long used internally in all our companies. Being able to launch a version that cuts out data input if fantastic. Most software companies don’t deliver all the salon management solutions salon owners need in an easy to use version, with many offering unnecessary reports. Because my systems have been developed by me, a salon owner, I’ve compiled the core reporting systems the industry need to handle everything from expenditure breakdown to HR and enable anyone to easily track their salon and take it into profitability. My handy guide gives users a step-by-step guide to follow, too. I’m so excited to be working even more closely with Shortcuts on the more detailed Silver and Gold packages which are launching in 2018.”

-Hellen Ward

Mark Rowley, Shortcuts Global Alliance and Partnership Manager says,
“We’ve been working with Hellen ever since she became a Shortcuts user herself. As Shortcuts works brilliantly well in her super-salon sized business, we naturally were very keen to find out how we could benefit our other customers by creating a way for them to use her own internal systems that she has developed. Hellen has a reputation as the leading business guru in the industry, and her brilliantly simple systems can really benefit so many salon owners in our sector that struggle with the management accounting of their businesses. We are working closely with her on the Silver and Gold packages, which offer even more detailed financial and administrational systems that will only benefit our industry as a whole.”

-Mark Rowley

Access to the Bronze Package starts at £29.99 per month, and is available to purchase annually for £299.


The annual package includes:

  • All three of Hellen’s City and Guilds ‘Ultimate Salon Management’ e-books (worth £28)

  • A Tangle Angel Baby Brush POS (worth £179.40)


Hellen’s Silver and Gold Packages will follow later in 2018, both for manual users and fully integrated for Shortcuts users.

For further information, images or to set up an interview with Hellen, please contact