Hellen writes not as a consultant, but from her grass roots experience in her day job as an entrepreneur in her specialist sector. A believer in ensuring her education always echoes her ethos of ensuring talking the talk readily translates into actually walking the walk, in her writing she examines and shares the everyday issues she faces – both as a salon owner and a brand founder. Her books and columns cover all aspects of her role; from HR, marketing and finance to manufacturing and developing brand awareness, and in both, ensuring the long, hard journey to profitability. Hellen’s best-selling textbooks on best practice management to deliver a successful business have become the ultimate go-to references for any salon owner and act as a step by step guide for those looking to get into the hair and beauty industry. Her webinars and columns are hard-hitting and always honest, exploring the topical challenges salon owners have to deal with at the coal-face and discussing the very real and relevant commercial issues facing the sector.