Hellen Ward, in partnership with City & Guilds, the UK’s leading awarding body for hairdressing and beauty therapy, developed her Ultimate Salon Management series of books for hair and beauty salon and spa managers, tailored to support the L4 Diploma in Salon Management and Advanced Techniques in the Hair & Beauty Industry, a qualification programme equivalent to a foundation degree.
The series has become the definitive guide to best practice in the industry and is essential reading for salon owners and managers; benefiting both new and existing professionals either already managing a salon, or aspiring to do so in a growing sector.
Hellen is arguably the most recognised and comprehensively qualified business expert in hair and beauty. Her wisdom, trouble-shooting, commercial and financial advice is often quoted and featured in the national and trade media alongside her monthly column in Professional Beauty magazine. Her best-selling courses, lectures and seminars regularly conducted on behalf of leading brands and manufacturers both in the UK and internationally make her business acumen much in demand and cement her position as the definitive ‘business guru’ in the industry.
The Ultimate Salon Management book series is made up of three text books which support the level 4 qualification and provides the comprehensive solution to running a successful salon or spa. All content correct at time of going to press.
Getting Established covers the legalities of setting up a salon and the red tape involved, and focuses on business plans and developing a USP in the marketplace and a clear brand ethos and vision, looking at IP, PR and marketing.
Managing Finances looks at getting to grips with the numbers, focusing on profitability, increasing turnover and controlling costs, to give a real understanding of salon’s key benchmarks when it comes to expenditure and finances.
Team Performance addresses all aspects of HR and focuses on creating, managing, growing and developing a team, structuring the salon and the systems and procedures needed to monitor and optimise individual financial performance.
Each of the 3 text books are key for those embarking on managing their first salon, or even more experienced managers looking to improve their skills and instigate Hellen’s long-established, results-driven systems. Whether just starting out, looking to improve profitability or planning to expand, the series helps readers to improve their grasp of the financial aspects of running a salon and give a real understanding of the systems and procedures needed to maximise salon performance. Whatever stage of their career they are at, Hellen’s books help readers to review and refresh their current working practices and ensure they can keep up with an ever-growing and evolving industry.
“I’m really proud to have linked with City & Guilds to create this book series. The Ultimate Salon Management books have given me a chance to share my 25 years of business experience from my earlier days of managing a national salon chain of hair and beauty salons to my journey of buying a bankrupt salon to creating a multi-million pound salon turnover. These books utilise my unique tried and tested systems which I am sure will become invaluable to those readers looking to expand their business know-how, delivered in my trademark ‘no nonsense’, straight talking style.”
“The ultimate Salon Management series is a clear and concise guide which provides invaluable advice and guidance for future salon owners, and provides for current salon owners an opportunity to take a ‘fresh eyes’ look at their own businesses. Hellen brings an inspirational view to the complex yet creative aspects of salon management. Hellen has managed to create the series of books which, in a clear and logical way, support the salon management in whichever sphere they are involved with.”